Music videos that incorporate people presenting cards, whether it be to confess secrets like in The All-American Rejects' "Dirty Little Secret" or to declare defining facets of their personality such as in Nick Jonas and the Administration's "Who I Am" have always been particularly captivating to me, and to many others as well, so when UK pop-rock group Natives took that approach in their video for "Stand For Something" it endeared the band to me right away! Another special aspect to their video is that instead of hiring extras or approaching random people on the street, they went to their fans, creatively named "The Tribe", first and implored them to share their wishes and goals, which appear to be just as wide and varied as their fanbase itself is, ranging from deeply personal wishes like wishing the best for your child(ren) to an "unlimited amount of chicken nuggets"! That's not even to mention the song itself, which vocalist Jim Thomas states is "about finding a purpose and fighting for it", and the meaning behind it paired with the song's uplifting sound make pieces that would've done fine on their own an exhilarating experience when put together, bringing the full meaning of both the song and video out. If you'd like to guarantee yourself a copy of Natives' upcoming EP when it's released on June 2nd, either preorder it on iTunes or take advantage of the USB bundle deal in their webstore! They've stated that previous bundles have gone fast, so if you want one, make sure to get it ASAP.
Purchase Natives' music from iTunes UK
Stream Natives' music on Spotify
